Chimurenga chePalatability
GNC payakaisa 38% yebhajeti rayo re2024 kumagummies ekugadzira, maveterani veindasitiri vakaramba. Mwedzi gumi nemiviri gare gare, fomati iyi inoita kuti pave ne$42/sqft/vhiki muchikamu chezvekudya zvemitambo - mafomu eupfu anoshanda zvakanaka ne19% uye zvichikonzera hondo dzekugovera. Matrix ine patent yekuvhara flavour inobvumidza 5g creatine monohydrate doses pasina ruzivo rwe "chalk-and-sandpaper" iyo inongogumira upfu kune vashandisi vane hunyanzvi.
"Izvi hazvisi zvekudya zvinovaka muviri - zvigadzirwa zvinokwezva vanaamai veyoga kuti vauye kuzodya zvinovaka muviri," anodaro Marcus Reed, Mutungamiriri weKroger Category.
Mugodhi wegoridhe weAlgorithmic weAmazon
Mushumo wevatengesi vevamwemagummies ekugadzirakutsvaga kwezvekudya mumitambo:
- Kushanda zvakanaka kwePPC: $0.23 CPC zvichienzaniswa ne $1.17 yeprotein ye whey
- Mwero weKutendeuka: 11.8% (avhareji yezvikamu 3.4x)
- Ongororo Yekukurumidza: 127 wongororo/vhiki (vs. 19 yehupfu)
"Magummies ekugadzira"Ndakabhadhara mari yangu yese yekushambadzira kuAmazon," anobvuma kudaro Top 20 Seller Lena Park, ane kambani yake yekushambadzira yakachinja mayuniti zviuru makumi mana nemasere mukota yapfuura.
Kubudirira Kwakawanda kweCostco
Hofori huru yekuchengetera zvinhu ine vanhu vanosvika mazana maviri nemakumi manamagummies ekugadziratub (inoshandiswa chete neVatungamiriri) inoshandisa hupfumi hwemaitiro:
- Chiyero chekuwedzera cheImpulse: 63% panzira dzekubhadharira
- Kuvandudzwa kweNhengo: +4.2 pts pakati pevanhu vari pasi pemakore makumi matatu nemashanu
- Avhareji yezvikamu/Rwendo: 1.7 (vs. 0.3 yemabhavhu ehupfu)
"Tinoabata sepepa rechimbuzi - zvinhu zvinodyiwa zvinogara zvichizadzwa," anotsanangura mutengi weCostco David Chen.
Tekinoroji Yezvombo Mujaho
Magummies ekugadzira yakagadzirisa matambudziko mana ekutengeserana kuburikidza nekugadzira zvinhu zvitsva:
1. Protocol yekugadzikana
→ Anhydrous glycerin matrix (mvura inoshanda ≤0.55) inodzivirira creatine degeneration
2. Kunyatsoongorora Dosage
→ 1.25g creatine/gummy yakavharirwa muzvikamu zvidiki (4 gummies = 5g dose yekiriniki)
3. Kiyi Yekunaka
→ Tekinoroji yekuputika kweLiposomal flavour (patent US202678451A)
4. Zvinobatsira Pakufamba Kwemvura
→ Sisitimu yekudzivirira kuchekwa inobva mupunga inodzivirira kuungana kwezvitoro
"Kudzora hunyoro ndiko kwakaita kuti pave nekubudirira kukuru," anobvuma kudaro Dr. Amanda Zhou, CTO weNutraScience Labs.
Kutonga Kwezita Rakavanzika
Makambani ekutengesa anotora 67% yemusika we creatine gummies nekushandisa:
- Chinhu Chinosanganisa Arbitrage: Zvibvumirano zvekugadzira zvinhu zvakawanda pamadhora matanhatu nemakumi mashanu ($6.50/kg) (zvichienzaniswa nemadhora mapfumbamwe nemakumi masere ($9.80)
- Kukurumidza kusvika paSherufu: Kutenderera kwekugadzirwa kwemazuva makumi maviri nemasere (zvichienzaniswa nemazuva anopfuura makumi mapfumbamwe emakambani enyika)
- Maumbirwo eMuganho: 58% gross margin vs. 43% yezvakaenzana nebranded
Magummies eWalmart e "Revive Active" creatine ava kutengeswa kupfuura mabrand ekare epowder 3:1 mumisika yeMidwest test.
Kuwedzera Kwekugadzira Zvibvumirano
- Huwandu Hweodha Hwepasi: Huwandu hwezvinhu zvinotengeswa muzvitoro zvekirabhu hwakaderera kusvika ku5,000
"Magummies ekugadzira ega ega"Mapurogiramu anopa ROI yemazuva makumi mapfumbamwe nemanomwe," anodaro Feifei.Hutano hweJustgood- YakoMaGummies eNutraceutical Akagadzirwa Nemhando YepamusoroMugadziri
Kupinda kweMigero yeMishonga
Zvikamu zveCVS zve "Performance Wellness" zvino zvave ne creatine gummies pamwe chete nezvinhu zvinopihwa nechirwere cheshuga:
Markdown
Zvitoro zvemumaguta: $22.50 pamari yemupiro weyuniti
Nzvimbo yedhorobha: Kuwedzera kwebhasikiti ne19% muhutano hwemajoini
Kumaruwa: 38% yehuwandu hwemavitamini akawanda
Nguva yekutumira: Chikunguru-10-2025