Hutano hweJustgoodInoburitsa zvemukati zvechokwadiCreatine gummysKugadzira Patsva Musika Wezvekudya Zvekusimba we$5M
Chigadzirwa Chinotsenga Chinonangana neGen Z neVatambi Vane Nguva Yakawanda Vane Hunhu Hwekutanga Hwekunaka
Justgood Health, kambani inovhiringidza maswiti anoshanda, nhasi yaburitsa pachenaCreatine gummys, kusiyana kukuru kubva paupfu hwakaoma nemakapisi. Yakagadzirirwa vadyidzani veB2B, magummies aya anonaka, anotsigirwa nesainzi anovavarira kubata 58% yevaya vanoenda kugym vanorega creatine nekuda kwezvinetso zvekuravira uye zvekushandisa (Global Sports Nutrition Report, 2024). Ne 2.5g ye creatine monohydrate ine micronized pachikamu chimwe nechimwe uye shuga isina, chigadzirwa ichi chinopinda mufashoni ye "kusnacking kwemuviri" ye $5B - uko 74% yeMillennials inonyanya kukoshesa kutakurwa kupfuura tsika.
MukuruCreatineKusiya: Nei 63% yeVashandisi Vachisiya
Pasinei nemabhenefiti akaonekwa ecreatine pakukura kwetsandanyama uye kushanda zvakanaka kwepfungwa, kutevedzera mitemo yemuviri kuchiri kuderera.
Ongororo yevatengi yeJustgood Health inoratidza kuti:
47% havadi magadzirirwo akaita sechaki.
32% vanokanganwa kunwa mapiritsi mushure mekurovedza muviri.
29% vanodzivisa kusanganisa hupfu pachena.
Chimiro chegummy chinogadzirisa marwadzo aya kuburikidza ne:
Kuyera Zvisina Kunaka: Yakavharirwa nezvinonhuwira zvemango kana sour berry
Bhegi reGym Rakagadzirira: Mabhegi asingapise, anogona kuvharwazve, anogara mumasauna nematrunk emota.
"Ichi chicreatine"kune vechizvarwa cheTikTok," akadaro Jake Torres, mumwe wevanhu vane simba rekurovedza muviri, uyo akatanga kuongorora. "Zvakafanana naSkittles, asi vanokuita kuti usimudze zvakanyanya."
Misika Ina Yakagadzirira Kukanganiswa
Vatambi vekukoreji: 81% vanoda zvekudya zvinovaka muviri zviri nyore kushandisa pachivande, zvinogamuchirwa nevadzidzisi vepakoreji (NCAA Survey).
Kugwinya Kwevakadzi: 68% vanoda magummies pane upfu "hwakakura" (Women's Health, 2024).
Mauto emuhofisi: 55% yevashandi vari kure vanodya zvekudya pavanenge vachiita maekisesaizi masikati.
Kuwedzera Kwenyika: Sarudzo dzakasimbiswa neHalal dzemisika yeMiddle East.
Sainzi yeSour: Kuravira Kunowedzera Sei Kutevedzera Mutemo?
Tekinoroji yeJustgood Health ine patent inoshandisa mafuta ecitrus kudzivirira kupararira kwechirwerecreatinekuvava kwe's pasina zvinotapira.
Ongororo yeUCLA ya2024 yakawana kuti:
89% yevashandisi vaida magummies pane upfu.
Kutevedzera kwakawedzerwa ne2.1x mumavhiki gumi nemaviri.
B2B Goldmine: Kugadzirisa Kunosangana neVirarity
Vabatsiri vanowana:
MaKiti eTikTok-Ready: Matambudziko akagadzirwa kare akadai se #GummyGains.
Shape Studio: Isa malogo kuti ugadzire maforoma emhando yepamusoro.
Zvigadzirwa Zvishoma: Pumpkin spice creatine yemwaka wekudonha, peppermint yezororo.
Mumwe mutyairi weGymShark akaona magummy avo ane flavour yedragonfruit paTikTok, achiunza 500,000 pawebhusaiti mumaawa makumi manomwe nemaviri.
Nguva yekutumira: Chivabvu-02-2025