Justgood Health yatanga maProtein Gummies e1000mg kuti ivhiringidze Musika weFunctional Confectionery we $12B

Kugadzira Mapuroteni Anotsengwa Kunonangana Nevanofarira Kugwinya, Nyanzvi Dzine Basa, uye Mhuri Dzine Ruzivo Nezvehutano

 

Nyamavhuvhu 2024 — Justgood Health, piyona mukudya kunovaka muviri, nhasi yaburitsa pachena ruzivo rwayo rwekutanga1000mg Mapuroteni Magummies, zvichitsanangura patsva indasitiri yekubika makeke inoshanda inosvika mabhiriyoni gumi nemaviri emadhora ($12 bhiriyoni). Yakagadzirirwa vanodyidzana neB2B, magummy aya anobatanidza 15g yeprotein yepamusoro-soro inobva mumiti pachikamu chimwe nechimwe nekuravira kunonaka—kugadzirisa kunyunyuta kwemutengi mumwe chete nezvekuwedzera mapuroteni: 67% vanoramba ma shakes ane chalky uye bland bars (IFIC, 2024). Kuburitswa uku kunouya sezvo 42% yevabereki veMillennial vachitsvaga zvekudya "zvakavanzika" kune vanodya vanosarudza, zvichienderana nedata raNielsenIQ.

 

---

 

Dambudziko reMapuroteni: 82% yeVatengi Vanoda Zvakawanda—Asi Vanovenga Kuravira Kwazvo

Kunyangwe mapuroteni ari pachinzvimbo chemacronutrients anonyanya kufarirwa pasi rose, vanhu vatatu pavashanu vanoshandisa mapuroteni vanorega kudya mukati memazuva makumi mapfumbamwe nekuda kwekuneta kwemagadzirirwo awo.Hutano hweJustgoodTripleX™ Protein Matrix ine patent yakatenderwa inokanganisa kutenderera uku ne:

- Mhando YeAmino Acid Yakazara: Musanganiswa wemapuroteni epizi, mupunga, uye manhanga (PDCAAS 1.0).

- Kunyudzwa Kwakagadziriswa Mukurapa: Nano-encapsulation inowedzera bioavailability ne55% zvichienzaniswa nehupfu hwakajairwa (Journal of Nutritional Science, 2023).

- Magadzirirwo Anotenderwa Nevana: Fomura isina Gelatin, isingakuvadzi allergy ine kunzwa kwe "sour patch" mumuromo.

 

"Iyi ndiyo nzira yakanaka yekubatanidza chikafu chinovaka muviri uye chishuwo," akadaro Dr. Rachel Kim, nyanzvi yezvekudya paGlobal Nutrition Innovation Hub. "Mapuroteni haarwadzise mukanwa."

 

---

 

Misika Ina Yagadzirira Kukanganiswa

1. Kupora Mushure Mekurovedza Muviri: Vaya vanoenda kugym vanoshandisa $2.8B pagore pakutenga mapuroteni anotakurika—87% inonyanya kukosha pakuravira (FMCG Gurus).

2. Kudya Kwevana Kuchikoro: 74% yevabereki vanoda zvekudya zvine mapuroteni akawanda izvo vana vanodya vachizvidira (CivicScience).

3. Kukura Kwevanhu: Mafomu ari nyore kutsenga evakuru vanoda kuchengetedza tsandanyama.

4. Kudiwa kweHalal/Kosher Pasirose: Yakanyoreswa kare kumisika yeMiddle East neSoutheast Asia.

 

---

 

Kubva Pakufunga Kusvika Pakubuda: Bhuku Rekutamba reKubatana

Hutano hweJustgoodModhi yeB2B ye agile inobvisa zvipingamupinyi zvechinyakare:

- Kukurumidza Kuenda Kumusika Kwemazuva 28: Mafomura akagadzirwa nemaoko anotumirwa mukati memwedzi usingasviki.

- Lab yeKusanganisa Kunaka: Kuongororwa kwekuravira kunotungamirirwa neAI (semuenzaniso, mango tajín yeGen Z, blueberry-acai yemhando dzakachena).

- Vanowedzera Pfuma:

- Kubatana kwekuwedzera: Shandisa ma probiotics, adaptogens, kana vhitamini D3.

- SKU dzemwaka: Zvinonhuwira zvemanhangamapuroteni gummiesyemwaka wekudonha, peppermint yezororo.

 

---

 

Mapuroteni Emangwana: Chii Chinotevera

Q1 2025 ichasuma zvinotevera:

- Kuruma Kwemangwanani Kwakasanganiswa Necaffeine: 10g protein + 80mg caffeine yechisikigo.

- Runako-Kubva-Mukati: Collagen + hyaluronic acid gummies.

- Kudya Kwezvekurapa: Maitiro ekubatsirana muhutano anobatsira vanhu vane dysphagia.

 

---

 

Tora Mugove Wako weMusika

Vadyidzani veB2B vanowana mukana wekuwana zvinotevera:

- Miedzo Yechigadzirwa Yemahara: Edza manakiro/mafomura mashanu neMOQ yakaderera.

 

- Global Logistics Network: Kutumira zvinhu munyika dzinodarika gumi neshanu (15+) kunobhadharwa nemitero.