Formula yeChewable Creatine Inovavarira Kusawirirana Kwemari ye $4.2B, Kubatanidza Sainzi Nezviri Nyore
Chikunguru 2024 — Justgood Health, kambani inogadzira makeke anoshanda, nhasi yazivisa kutanga kwayo zviri pamutemoCreatine Gummyskune vanobatana neB2B pasi rose. Yakagadzirirwa kukanganisa chikamu chezvekudya zvemitambo chinosvika mabhiriyoni mana nemazana maviri emadhora, magummy aya anobata dambudziko guru remusika: 72% yevanofarira zvekurovedza muviri vanorega kushandisa creatine powders yechinyakare nekuda kwekusanaka uye kusagadzikana (Global Wellness Institute, 2024). Chigadzirwa ichi chinotanga kushanda sezvo kudiwa kwe "performance competitive comfort" supplements kuri kuwedzera, kunyanya pakati pevatambi veGen Z nevashandi vane nguva shoma.
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Dambudziko reKutevedzera Mutemo weCreatine: Mukana we $1.8B
Kwemakumi emakore, creatine monohydrate yave iriyo nzira yakanakisisa yekukura kwetsandanyama uye kuvandudza kugona kwemunhu. Asi, 44% yevashandisi vakarega mukati memazuva makumi matatu nekuda kweganda rakakora, kuzvimba, kana kukanganwa.Hutano hweJustgood's innovation—yakagadzirwa nemagwaro epamutemoCreatine monohydrate gummy—inogadzirisa matambudziko aya kuburikidza ne:
- Kukurumidza Kunwa: Kukurumidza kunwa 60% upfu, zvichienderana neongororo yakaitwa neJournal of Sports Science muna 2023.
- Kushushikana Kwekugaya: Fomura yakagadzika pH inobvisa kurwadziwa kwedumbu.
- Kuyerwa Kwemushonga Uri Kuenda: Zvikamu zve3g/5g zvakayerwa kare mumabhegi anotakurika, asingapindi vana.
"Ichi hachisi chigadzirwa chitsva chete—kuchinja kwemaitiro," akadaro Dr. Lena Marquez, nyanzvi yezvekudya zvemitambo inopa mazano.Hutano hweJustgood"Magummies anoderedza chipingamupinyi kune vanoenda kugym zvisina tsarukano ukuwo achigutsa zvinodiwa zvevatambi vane hunyanzvi."
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Kugona Kubatana: Kutora "Kusimba Kwemuviri Kwevanhu Vasina Kujairika"
Musika wepasi rose wezvekudya zvinovaka muviri zvinotsenga unotarisirwa kukura pa9.8% CAGR kusvika mugore ra2030, zvichikonzerwa nevatengi vechidiki vachikoshesa zvinhu zviri nyore uye zvinonaka. B2B modhi yeJustgood Health inoita kuti mabrandi akwanise kushandisa zvinhu zvina zvinokura zvakanyanya:
1. Kugwinya Kwevakadzi: 58% yevatengi vechikadzi vanoda magummies pane mapiritsi (SPINS, Q2 2024).
2. Mitambo yekuziva: Inosanganiswa ne nootropics yemitambo ye esports uye misika yevadzidzi nevatambi.
3. Vakuru Vachiri Kushanda: Mafomu ari nyore kushandisa ekuchengetedza tsandanyama dzinopfuura makore makumi mashanu.
4. Kuwedzera Pasirose: Zvitupa zveHalal, kosher, uye vegan zvakaiswa kare kumisika yeAPAC/EU.
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Kubva muLab kuenda kuSherufu: Bhuku reKubatana
Maitiro eJustgood Health akabatanidzwa zvakananga anoita kuti vadyidzani vasapinde mumatambudziko echinyakare:
- Kukurumidza Kuenda Kumusika Kwemazuva 21: Muenzaniso wekugadzirwa mukati memwedzi usingasviki.
- Kugadzirisa Zvinotungamirirwa neData:
- Kuongororwa Kwezvinonaka: Kuongororwa kwekuravira kunotungamirirwa neAI (semuenzaniso, apuro regirini rakasvibira rekugadzirira kurovedza muviri, vanilla chai yekupora).
- Kubatana Kwekushanda: Wedzera beta-alanine kuti urambe wakagwinya kana collagen kuti majoini ave neutano hwakanaka.
Kushanda pamwe chete neFitFuel Collective iri kuUK kunoratidza kugona uku. Mukati memavhiki mashanu, kambani iyi yakatanga mango-chili.gummy yekritiniine ma electrolytes, zvichitora 12% ye "mararamiro anoshanda" eAmazon mukati memazuva makumi mapfumbamwe.
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Mugwagwa Uri Mberi: Creatine 3.0 Nekumberi
Muchikamu chechina cha2024, zvinotevera zvichaburitswa:
- Magummies Ane Caffeine: Kusanganisa 100mg yecaffeine yechisikigo ne creatine kuti muite maekisesaizi.
- Kurara Kwekupora: Creatine + melatonin yekugadzira tsandanyama husiku hwese.
- Teen Sports Line: Magummies emushonga wakaderera anotenderwa neTGA evatambi vechidiki.
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Joyina Chimurenga Chekutsenga
Vadyidzani veB2B vava kukwanisa kuwana:
- Kuenzanisa Pasina Njodzi: Gadzirisa mhando nhatu dzisina MOQ.
- Tsvagiridzo Yakasanganiswa Nemhando: Kubhadhara mari yemiedzo yekiriniki yakasarudzika yekukumbira zvikumbiro zvemunhu.
- Nzvimbo Dzekugovera Zvinhu Pasirose: Kuchengetera zvinhu munyika 8 dzine mitemo yeDDP.
"Hatisi kutengesa magummies—tiri kutengesa muridzi wemusika," akasimbisa Feifei.
Nguva yekutumira: Chikumi-18-2025